{"id":19,"date":"2020-12-08T00:35:18","date_gmt":"2020-12-08T00:35:18","guid":{"rendered":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/?page_id=19"},"modified":"2023-10-17T22:36:24","modified_gmt":"2023-10-17T22:36:24","slug":"about-us","status":"publish","type":"page","link":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/sample-page\/about-us\/","title":{"rendered":"About the FFC Programme"},"content":{"rendered":"\n

General Information: About the FFC Research Programme<\/strong><\/h1>\n\n\n\n

Find here information about the purpose and funding of this Future Foods Catalyst programme, as well as a list of our intended deliverables and our 3-year plan. <\/p>\n\n\n\n

Project Purpose<\/span>: Understanding motivations and barriers to consumer engagement with future foods<\/h2>\n\n\n\n

Te Rangahau Taha Wheako m\u014d ng\u0101 Kai o \u0100p\u014dp\u014d: The Consumer Dimension of Future Foods<\/em> focuses on consumer and sensory research around alternative proteins. In short, we will look for answers to this perplexing dilemma:<\/p>\n\n\n\n

We are advised to eat less animal protein and instead consume a (predominantly) plant-based diet. This leads to<\/p>\n\n\n

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Yet, why do consumers express the desire to change their diets but don’t make this transition in a meaningful way?<\/p>\n\n\n\n

Willet, M.D. et al (2019) Food in the Anthropocene: the EAT\u2013Lancet Commission on healthy diets from sustainable food systems. The Lancet, 393, 447-492.<\/p>\n\n\n\n

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Understanding consumers and their sensory needs is critical to tackling this issue. Once we understand why consumers hesitate to adopt plant-based foods (PBFs), we can invest effectively in alternative proteins. Then we can offer products that delight consumers and that they will, going forward, routinely include as part of their diet.<\/p>\n<\/div>\n\n\n\n

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Photo by Mikhail Nilov<\/a><\/strong> from Pexels<\/a><\/strong><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
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Our 5 Project Deliveries: <\/h2>\n\n\n\n
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