{"id":385,"date":"2021-06-01T22:44:00","date_gmt":"2021-06-01T22:44:00","guid":{"rendered":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/?p=385"},"modified":"2021-06-07T23:21:57","modified_gmt":"2021-06-07T23:21:57","slug":"categories-ff","status":"publish","type":"post","link":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/2021\/06\/01\/categories-ff\/","title":{"rendered":"Categories of alternative products in A-NZ"},"content":{"rendered":"\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#098470\"><strong>10 categories of plant-based products are available in A-NZ<\/strong><\/h1>\n\n\n\n<p>We have identified these categories for plant-based products in Aotearoa New Zealand supermarkets and through other suppliers (incl. fast food chains):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"196\" src=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/Image_Categories-plant-based-foods-1024x196.jpg\" alt=\"chocolate &amp; confectionary, desserts, ice cream, smoothies, baby food, protein powders, cookies, snack bars, wraps and meat mimics\" class=\"wp-image-475\" srcset=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/Image_Categories-plant-based-foods-1024x196.jpg 1024w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/Image_Categories-plant-based-foods-300x57.jpg 300w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/Image_Categories-plant-based-foods-768x147.jpg 768w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/Image_Categories-plant-based-foods-1536x294.jpg 1536w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/Image_Categories-plant-based-foods-500x96.jpg 500w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/Image_Categories-plant-based-foods.jpg 1647w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>These categories will help us when we identify motivators and barriers for consumer engagement with plant-based products.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWoodenBoard_MW-300x225.jpg\" alt=\"plant-based products on a wooden board\" class=\"wp-image-476\" srcset=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWoodenBoard_MW-300x225.jpg 300w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWoodenBoard_MW-768x576.jpg 768w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWoodenBoard_MW-400x300.jpg 400w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWoodenBoard_MW.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#098470\"><strong>Alternative products are made from a wide range of sources<\/strong><\/h1>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Plant-based products are made using hemp, lentils, quinoa, brown rice, buckwheat, oats, peas, beans, nuts and soy. <\/p>\n\n\n\n<p>Yeast, mushroom and algal proteins (e.g., spirulina and chlorella) can also be found in the ingredients list of alternative products. Although they are technically not plants, we are still interested in them as a future food.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWhiteTrayPC_RO.jpg\" alt=\"samples of plant-based products on white tray\" class=\"wp-image-477\" srcset=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWhiteTrayPC_RO.jpg 800w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWhiteTrayPC_RO-300x225.jpg 300w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWhiteTrayPC_RO-768x576.jpg 768w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/06\/NZ_APproductsOnWhiteTrayPC_RO-400x300.jpg 400w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#098470\"><strong>Plant-based products fall into 3 categories of processing<\/strong><\/h1>\n\n\n\n<p>Alternative products can be<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>minimally,<\/li><li>moderately or<\/li><li>highly processed.<\/li><\/ul>\n\n\n\n<p>A product that uses the whole plant or components of it is minimally processed. Plant milks fall into the second category. Meat mimics are an example of highly processed products.<\/p>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#098470\"><strong>Meat hybrids are another form of alternative products<\/strong><\/h1>\n\n\n\n<p>In some instances, plant-based ingredients are combined with animal-based proteins. These proteins can come from eggs or whey. This process helps create products that look and taste like meat or meat-related products. We call them meat hybrids.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"background-color:#4c125a;font-size:10px\" class=\"has-text-color has-background has-text-align-right has-white-color\">Dr. Maheeka Weerawarna, 8 June 2021<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>10 categories of plant-based products are available in A-NZ We have identified these categories for plant-based products in Aotearoa New Zealand supermarkets and through other suppliers (incl. fast food chains): These categories will help us when we identify motivators and barriers for consumer engagement with plant-based products. Alternative products are made from a wide range [&hellip;]<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-gallery","hentry","category-uncategorised","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/posts\/385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/comments?post=385"}],"version-history":[{"count":13,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/posts\/385\/revisions"}],"predecessor-version":[{"id":494,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/posts\/385\/revisions\/494"}],"wp:attachment":[{"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/media?parent=385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/categories?post=385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/tags?post=385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}