{"id":603,"date":"2021-08-10T23:10:02","date_gmt":"2021-08-10T23:10:02","guid":{"rendered":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/?p=603"},"modified":"2021-11-23T22:43:16","modified_gmt":"2021-11-23T22:43:16","slug":"plant-based-meat-alternatives-might-be-the-new-normal","status":"publish","type":"post","link":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/2021\/08\/10\/plant-based-meat-alternatives-might-be-the-new-normal\/","title":{"rendered":"Plant-based meat alternatives might be the New Normal"},"content":{"rendered":"\n<p>Global meat consumption is on the rise although many consumers say that they want to eat less meat.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3400\" height=\"2400\" src=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970.png\" alt=\"\" data-id=\"604\" data-full-url=\"http:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970.png\" data-link=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/?attachment_id=604\" class=\"wp-image-604\" srcset=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970.png 3400w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970-300x212.png 300w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970-1024x723.png 1024w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970-768x542.png 768w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970-1536x1084.png 1536w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970-2048x1446.png 2048w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-1970-425x300.png 425w\" sizes=\"auto, (max-width: 3400px) 100vw, 3400px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3400\" height=\"2400\" src=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017.png\" alt=\"\" data-id=\"605\" data-full-url=\"http:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017.png\" data-link=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/?attachment_id=605\" class=\"wp-image-605\" srcset=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017.png 3400w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017-300x212.png 300w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017-1024x723.png 1024w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017-768x542.png 768w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017-1536x1084.png 1536w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017-2048x1446.png 2048w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/meat-supply-per-person-2017-425x300.png 425w\" sizes=\"auto, (max-width: 3400px) 100vw, 3400px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Which countries eat the most meat? Published online at OurWorldInData.org. Retrieved from:<br><a rel=\"noreferrer noopener\" href=\"https:\/\/ourworldindata.org\/meat-production\" target=\"_blank\">https:\/\/ourworldindata.org\/meat-production<\/a><\/figcaption><\/figure>\n\n\n\n<p>Plant-based meat alternatives such as meat-free sausages, burgers, meatballs may be a convenient way to substitute meat products.<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#4c125a\">Plant-based products need to be appealing, easy and normal<\/h2>\n\n\n\n<p>Vermeulen<sup>1<\/sup> suggested that for a plant-based product to be accepted (and therefore bought repeatedly) it will need to be:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:43% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"177\" src=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Vegan-Burger_deryn-macey-kPLccIMtS8E-unsplash_2-1.jpg\" alt=\"\" class=\"wp-image-626\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#4c125a\"><strong>Appealing<\/strong><\/h2>\n\n\n\n<p style=\"color:#4c125a\" class=\"has-text-color\">Taste and price matter!<br>Products need to be tasty and affordable, to name but a few.<br>Consumers think though that many plant-based meat alternatives don\u2019t taste as good as the meat variant. Yet, they often have a similar price.<br>We plan to investigate what an ideal meat alternative may taste like. This will help the industry develop products that meet consumer demands.<\/p>\n\n\n\n<p style=\"font-size:10px\">Photo by <a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/@runningonrealfood?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Deryn Macey<\/a> on <a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/s\/photos\/vegan-burger?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Unsplash<\/a><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:44% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"237\" height=\"177\" src=\"http:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/pexels-cottonbro-6651156_2-1.jpg\" alt=\"\" class=\"wp-image-630\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#4c125a\"><strong>Easy<\/strong><\/h2>\n\n\n\n<p style=\"color:#4c125a\" class=\"has-text-color\">Convenience is key!<br>A meat-eater might find it easier to use meat alternatives if these can be prepared in the same way as meat.<br>An example: Chickpeas and lentils are very nutritious and versatile. However, they are not commonly used to replace meat. People are simply unsure how to prepare them.<\/p>\n\n\n\n<p style=\"font-size:10px\">Photo by <a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/@cottonbro?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" target=\"_blank\">cottonbro<\/a> from&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/photo\/close-up-shot-of-a-child-helping-in-making-of-sandwiches-6651156\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" target=\"_blank\">Pexels<\/a><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:44% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"236\" height=\"177\" src=\"http:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Supermarket_benziad-ir56ZAc3Z0s-unsplash_2.jpg\" alt=\"\" class=\"wp-image-608\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#4c125a\">Normal<\/h2>\n\n\n\n<p style=\"color:#4c125a\" class=\"has-text-color\">Consumers want \u201cnormal\u201d foods!<br>Most consumers don\u2019t like to stand out from the crowd. They want to be mainstream.<br>An example: A study showed that meat-eaters were less likely to choose vegetarian dishes when these were presented in a separate box on a restaurant menu than when they were listed among the meat-dishes<sup>2<\/sup>.<\/p>\n\n\n\n<p style=\"font-size:10px\">Photo by <a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/@benziad?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Benziad<\/a> on <a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/s\/photos\/supermarket?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Unsplash<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#4c125a\">Placing meat alternatives in the meat section helps uptake<\/h2>\n\n\n\n<p>In the USA, a supermarket chain found 23% higher sales of plant-based meat alternatives when these products are presented alongside their meat counterparts<sup>3<\/sup>. Beyond Meat has played an important role in this development: They refuse to stock their meat-free burgers to retailers unless they will be included in the supermarket\u2019s meat section<sup>4<\/sup>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Meats_pexels-cindy-amimer-6694414-1-1024x768.jpg\" alt=\"\" data-id=\"624\" data-full-url=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Meats_pexels-cindy-amimer-6694414-1-scaled.jpg\" data-link=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/?attachment_id=624\" class=\"wp-image-624\" srcset=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Meats_pexels-cindy-amimer-6694414-1-1024x768.jpg 1024w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Meats_pexels-cindy-amimer-6694414-1-300x225.jpg 300w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Meats_pexels-cindy-amimer-6694414-1-768x576.jpg 768w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Meats_pexels-cindy-amimer-6694414-1-1536x1152.jpg 1536w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Meats_pexels-cindy-amimer-6694414-1-2048x1536.jpg 2048w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/Meats_pexels-cindy-amimer-6694414-1-400x300.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/PBMA_pic1-1024x768.jpg\" alt=\"\" data-id=\"623\" data-link=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/?attachment_id=623\" class=\"wp-image-623\" srcset=\"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/PBMA_pic1-1024x768.jpg 1024w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/PBMA_pic1-300x225.jpg 300w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/PBMA_pic1-768x576.jpg 768w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/PBMA_pic1-400x300.jpg 400w, https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-content\/uploads\/sites\/80\/2021\/08\/PBMA_pic1.jpg 1046w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Meat shopper photo by&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/@cindya?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" target=\"_blank\">Cindy Amimer<\/a>&nbsp;from&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pexels.com\/photo\/man-in-brown-jacket-and-brown-pants-standing-in-front-of-food-stall-6694414\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\" target=\"_blank\">Pexels<\/a>; alternative products shelf in A-NZ supermarket photo by Caroline Giezenaar<\/figcaption><\/figure>\n\n\n\n<p>In Aotearoa, plant-based meat alternatives are usually displayed on a vegetarian\/vegan shelf. As such, meat-eating consumers may believe that these products are not relevant to them. In fact, they may not even see the range of meat alternatives available.<\/p>\n\n\n\n<p>Maybe soon, more and more A-NZ supermarkets will stock meat-free products in the meat sections, which might result in an increased uptake. <\/p>\n\n\n\n<p>Time will tell!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-white-color has-background\" href=\"https:\/\/ourworldindata.org\/meat-production\" style=\"background-color:#098470\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ourworldindata.org\/meat-production (external website)<\/a><\/div>\n<\/div>\n\n\n\n<p style=\"background-color:#4c125a;font-size:10px\" class=\"has-text-color has-background has-text-align-right has-white-color\">Caroline Giezenaar, 11 August 2021<\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" style=\"color:#4c125a\">References<\/h2>\n\n\n\n<p style=\"font-size:11px\">1 Vermeulen, S.J., Park, T., Khoury, C.K. and B\u00e9n\u00e9, C. (2020), Changing diets and the transformation of the global food system. Ann. N.Y. Acad. Sci., 1478: 3-17. <a href=\"https:\/\/doi.org\/10.1111\/nyas.14446\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.1111\/nyas.14446<\/a><\/p>\n\n\n\n<p style=\"font-size:11px\">2 <a href=\"https:\/\/www.wri.org\/insights\/dont-put-vegetables-corner-qa-behavioral-science-researcher-linda-bacon\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.wri.org\/insights\/dont-put-vegetables-corner-qa-behavioral-science-researcher-linda-bacon<\/a><\/p>\n\n\n\n<p style=\"font-size:11px\">3 <a href=\"https:\/\/www.plantbasedfoods.org\/marketplace\/pbfa-and-kroger-plant-based-meat-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.plantbasedfoods.org\/marketplace\/pbfa-and-kroger-plant-based-meat-study\/<\/a><\/p>\n\n\n\n<p style=\"font-size:11px\">4 <a href=\"https:\/\/www.forbes.com\/sites\/katrinafox\/2018\/05\/07\/should-vegan-products-be-sold-alongside-meat-and-dairy-items-in-retail-stores\/?sh=56554c333204\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.forbes.com\/sites\/katrinafox\/2018\/05\/07\/should-vegan-products-be-sold-alongside-meat-and-dairy-items-in-retail-stores\/?sh=56554c333204<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global meat consumption is on the rise although many consumers say that they want to eat less meat. Plant-based meat alternatives such as meat-free sausages, burgers, meatballs may be a convenient way to substitute meat products. Plant-based products need to be appealing, easy and normal Vermeulen1 suggested that for a plant-based product to be accepted [&hellip;]<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-603","post","type-post","status-publish","format-gallery","hentry","category-uncategorised","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/posts\/603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/comments?post=603"}],"version-history":[{"count":36,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/posts\/603\/revisions"}],"predecessor-version":[{"id":881,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/posts\/603\/revisions\/881"}],"wp:attachment":[{"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/media?parent=603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/categories?post=603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/wp-json\/wp\/v2\/tags?post=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}