{"id":745,"date":"2021-10-28T00:56:53","date_gmt":"2021-10-28T00:56:53","guid":{"rendered":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/?p=745"},"modified":"2021-12-12T21:31:38","modified_gmt":"2021-12-12T21:31:38","slug":"there-is-more-to-food-choice-than-liking-alone","status":"publish","type":"post","link":"https:\/\/sites.massey.ac.nz\/futurefoodscatalyst\/2021\/10\/28\/there-is-more-to-food-choice-than-liking-alone\/","title":{"rendered":"There is more to food choice than liking alone"},"content":{"rendered":"\n
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Many new food products fail. Yet, they had been highly liked during consumer testing. Clearly, there is more to choosing foods than just liking a product in a test.<\/p>\n\n\n\n

This leads researchers to explore other ways of measuring how consumers experience foods.<\/p>\n<\/div>\n\n\n\n

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\"Consumer
Consumer eating vegan burger<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Emotions drive food choices<\/h1>\n\n\n\n

We need to understand how food makes people feel. What is their emotional response? Different sensory characteristics of food such as<\/p>\n\n\n\n

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taste<\/p>\n\n\n\n

smell<\/p>\n<\/div>\n\n\n\n

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texture<\/p>\n\n\n\n

appearance<\/p>\n<\/div>\n<\/div>\n\n\n\n

make people feel different emotions. These emotions drive decision making when purchasing and consuming food.<\/p>\n\n\n\n

\"Sensory<\/figure>\n\n\n\n
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For example, the meaty appearance or smell of a plant-based burger could make someone feel worried <\/strong>or nervous<\/strong> that it\u2019s real meat, and so they chose not to eat it.<\/p>\n<\/div>\n\n\n\n

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\"Plant-based
Plant-based burger patties vary in sensory characteristics<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Industry uses emotional response to food products<\/h1>\n\n\n\n

The food industry also uses food-evoked emotions for:<\/p>\n\n\n\n

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Product differentiation<\/strong><\/h3>\n\n\n\n