Monthly Archives: April 2017

Science and advocacy: Does advocacy hurt scientists credibility?

Scientists are most trusted sources of information for the public on important science and technology issues, including climate change. Yet, scientists are often the least cited sources in mass media coverage of climate change—they rank below other media sources such … Continue reading

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Media Use and Public Perceptions of Global Warming in India

ABSTRACT Media plays a vital role in informing the public about environmental threats. Although climate change is a global problem, developing countries such as India are often more vulnerable to the impacts due to poverty, illiteracy, and low public awareness. … Continue reading

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The Role of Collective Efficacy in Climate Change Adaptation

Research on adaptive capacity often focuses on economics and technology, despite evidence from the social sciences finding that socially shared beliefs, norms, and networks are critical in increasing individuals’ and communities’ adaptive capacity. Drawing upon social cognitive theory, this paper … Continue reading

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Why Do Campaigns Fail? Lessons for Campaign Mangers to Succeed

Research Translation Why Do Campaigns Fail? Lessons for Campaign Managers to Succeed The case of the national youth anti-drug media campaign: A critical analysis from a strategic communication perspective Why do a majority of communication and marketing campaigns fail? The success … Continue reading

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