Tag Archives: communication research

Don’t stand so close to me – understanding consent can help with those tricky social distancing moments

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Elspeth Tilley, Massey University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

You’re walking on a public footpath when a jogger overtakes you from behind, well inside the recommended two-metre physical distance. What to do? By the time you’ve reacted it’s too late. Just another random encounter in the strange new world of COVID-19.

New Zealand’s alert level 2 restrictions ask that we “consider others” by keeping two metres from strangers when “out and about”. In reality, we’ve seen a rise in anxiety on public transport and airlines.

With social gatherings up to 100 people allowed from May 29, such anxieties may only increase.

Debate about social distancing often pits “COVID-19 is gone” against “COVID-19 might not be gone, let’s be careful”. It’s an unwinnable argument: because of the virus’s incubation period we still don’t know.

It’s also a red herring, because if we focus only on risk we overlook consent.

Consent is one of the most important ethical doctrines. It means respecting people’s right to free choice within agreed legal parameters and according to their ability to exercise that right.




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When it comes to consent, New Zealand gets a “can do better” grade. We’ve even had public education programs about sexual consent, such as the Don’t Guess the Yes campaign from the New Zealand Police.

While this article is not about sexual consent, social distancing requirements offer an opportunity to learn more about consent in general. This might then equip us better to navigate other situations.

Consent 101: an introduction

Living in a cohesive society means we give up some autonomy. We agree to live by the law – or to go into lockdown when asked by our government. We still retain plenty of personal control within that social contract. Ethically, someone can only remove that remaining autonomy with our informed consent.

Consent is usually a process of communication. A capable person is given enough information to voluntarily make a knowledgeable decision about participating in an activity.

Power and vulnerability are complicating factors. The principles of consent aim to protect vulnerable people from being exploited by those with more resources, including more information.

For example, intoxicated people are vulnerable. A drunk person can’t consent to anything, including a breach of their social distance. It’s why bars took longer to reopen than restaurants while safety systems were set up.

Alcohol and consent don’t mix – that’s why bars selling alcohol but not food took longer to reopen as precautions were put in place.
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Back to our hypothetical jogging incident. Was there informed consent? Before COVID-19, choosing to be in a public place implied accepting proximity with others. Currently, though, there is a public health directive to stay apart.




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Assuming the jogger did not have a (socially distanced) friendly chat with the walker to obtain their informed consent to breach their government-recommended minimum distance, can they ethically presume to make that decision on another’s behalf?

First, is there a power difference between the jogger and the walker? Arguably, the person breaking distancing holds more power. Once it’s done, it can’t be undone.

In this instance, the jogger also has more power than the walker because they have more information. They can see ahead, predict a breach is likely to occur, and decide how to react. The walker cannot see behind them.

Was our walker vulnerable? Our jogger does not know. They cannot tell whether the walker is in a vulnerable COVID-19 category, lives with a newborn baby, has cancer or is a carer for someone elderly.

Finally, what does our social contract suggest? In New Zealand everyone has equal rights to use public walkways. As fair-minded people it’s unlikely we’d want vulnerable people’s disadvantage worsened by removing their right to go out for a walk.

Assume other people are vulnerable

On all counts, our jogger can best fulfil their ethical duties by assuming the walker is vulnerable and actively protecting them from potential harm.

Under level 4 restrictions, Prime Minister Jacinda Ardern suggested we act as though we have COVID-19. It’s what is known as a heuristic – a useful mental shortcut to help us make decisions. Perhaps it’s time for a new one.




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It may be most helpful now to act as though everyone we encounter in public is vulnerable. It is easier to imagine other people being vulnerable than to trick our brains into thinking we are unwell when we feel fine.

Presuming the vulnerability of others until proven otherwise ticks the consent box: an easy rule of thumb for doing the right thing.

Consent is sometimes described in the literature of ethics as a “social gift”. By upholding consent we give the gift of respect for others’ right to choose when they want to step beyond their own “bubble”.

A sense of doing the right thing is also psychologically rewarding for the giver – it makes us feel positive about ourselves.

Understanding consent means that as we jog (or cycle, or get on a bus or plane) we can leave the job of calculating current COVID-19 risks to the experts. Instead we can focus on something within our immediate control: by the simple social gift of stepping back, waiting or veering around them, we recognise and validate the humanity and personal autonomy of others.The Conversation

Elspeth Tilley, Associate Professor of English (Expressive Arts), Massey University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Lahar awareness research will help save lives – Massey University

Many skiers and snowboarders on Mt Ruapehu do not know how to get to safety if a potentially deadly lahar came rampaging down the mountainside, research from Massey graduate Leleiga Taito shows.

Source: Lahar awareness research will help save lives – Massey University

Many skiers and snowboarders on Mt Ruapehu do not know how to get to safety if a potentially deadly lahar came rampaging down the mountainside, research from Massey graduate Leleiga Taito shows.

It is believed to be the first international research that has documented a disconnect between safety information about lahars (the volcanic flow of ash, snow and rocks) and the key 18-30 year-old age group of young adventure sport enthusiasts.

“Many people didn’t know what a lahar is, or that they may have less than two minutes from the warning siren to escape,” Ms Taito says.

The Upper Hutt woman, who is the first in her family to graduate from university, will be conferred with a Bachelor of Communication honours degree (First Class) at the Michael Fowler Centre on Thursday.

Her research, investigating barriers at Whakapapa ski field that may be stopping young people from following safety instructions, was partly made possible by the awarding of a GNS Science scholarship arranged in partnership with Massey’s School of English and Media Studies and the Joint Centre for Disaster Research. It is hoped Massey students will help to develop further resources based on Ms Taito’s research to address the issue in the future.

There are plans also for Ms Taito’s findings to be used by GNS Science, the Department of Conservation and Ruapehu Alpine Lifts to communicate better with young skiers and snowboarders.

Twice-yearly tests of the Eruption Detection System over the past five years showed up to 50 people per test failed to get out of the valleys.  Those people were asked to fill in a survey, which showed some didn’t know they were in danger zones, or thought they had traversed high enough out of the valleys to be out of danger.

Ms Taito had only ever been on the snow once, joking: “Samoans don’t do snow”. She spent three months working for the ski lift operator while living at Whakapapa village at Mt Ruapehu last winter. Describing herself as a “Samoan population of one”, she conducted in-depth research observing the behaviour of 257 mountain users and interviewing 29 of them about their awareness of lahar risk.

She found the sub-culture of young experienced snowboarders and skiers have their own lingo and use euphemisms that normalise crashing and unsafe behaviour on the mountain. They deal with serious situations such as accidents, hazards and emergencies using humour and friendly teasing.

“Skiing is such a hazardous sport and they become desensitized to the danger factor. They are there to have fun and don’t want to think about anything happening- they call it a buzz kill. Anti-authoritarian framing is the norm for a subculture such as adventure sports enthusiasts,” she says.

The research participants offered a range of safety suggestions, including better locational identification on trail maps and creating a cellphone app that provides safety information.

Ms Taito attended a pre-season briefing with emergency service staff from the mountain to share her insights.  Her recommendations include better signage and using digital technology to inform and remind people they are on an active volcano and what to do when the lahar warning siren sounds.

“Young skiers and snowboarders’ love of speed could also be turned into a positive communication feature,” she says.

Safety communications could tap into their own group values by featuring a great skier speeding down the mountain contrasted with the speed of a lahar to show that nobody can outrun a lahar.”

After five years of study at Massey, Ms Taito is looking forward to visiting family in Australia, going back to the mountain to see her new snow buddies and looking for her first permanent communications’ job.  But first of all there is going to be a big party this week when her large family celebrates her graduation. And she hopes to get her family up to the snow this ski season.

Summer Scholarship win for Leleiga’s Safety Communication Project

Congratulations to Bachelor of Communication Honours student Leleiga Taito who has won a second award for her potentially life-saving Mt Ruapehu safety communication research.  In January, Leleiga received an award from GNS Science to conduct research into safety communication on Mt Ruapehu.  Now, Leleiga has received a Summer Scholarship to work with Associate Professor Elspeth Tilley over Summer in order to produce creative digital research outputs from her Mt Ruapehu ethnographic video data.

Leleiga has just spent three months living in Whakapapa Village on Mt Ruapehu gathering written and audiovisual ethnographic field data about safety culture – you can see her fantastic blog about her experiences here: http://www.esocsci.org.nz/social-science-snow-and-safety-communications-why-do-people-ignore-safety-warnings-guest-blogger-leleiga-taito/

Over Summer Leleiga will be busy in post-production, editing and finalising film footage so as to make her research findings easy to share with others, and spread the word in creative ways about mountain safety communication. The 2-minute sample of raw video footage posted with this blog shows a real-time view of just one ski slope during a lahar warning test – the video shows that many people don’t move out of the way and, had the test been real, could have been in the path of a boiling river of mud, water and rocks with the viscosity of wet concrete, moving at up to 65 kilometers per hour down the valleys of the mountain and destroying everything in its path.

Leleiga’s field work aims to crack the puzzle of why people don’t move quickly when the warning sounds, or why some move into the valley floor instead of to higher ground, so that the effectiveness of mountain safety communication can be improved.  Her research is part of a broader collaboration between the School of English & Media Studies and Massey’s Joint Centre for Disaster Research on disaster safety communication, and was funded by a scholarship from GNS Science.  Her Summer Scholarship is funded by Massey’s College of Humanities and Social Sciences.  Leleiga’s research is innovative and transdisciplinary, looking at safety research from new angles to add to our existing understanding.  She is supervised by the cross-disciplinary team of Associate Professor Elspeth Tilley (School of English & Media Studies) and Dr Mimi Hodis (School of Communication, Journalism & Marketing).

See more about the project at:

Skitrip yields important safety information

Leleiga’s first scholarship win

Ruapehu on the radio

Ruapehu on the radio this week

ruapehu viewKeep an ear tuned to Radio New Zealand this week to hear a story about the Ruapehu lahar risk communication test that English & Media Studies staff and students assisted with last week (see previous story at http://sites.massey.ac.nz/expressivearts/2014/08/26/ski-trip-yields-important-safety-communication-data/)

A shorter version of Alison Ballance’s story about the research project will play during ‘Afternoons’ at 3.30pm on Tuesday and a longer version will air during science and environment program ‘Our Changing World’ on Thursday 11 September after the 9pm news.

Podcasts will be available after the broadcasts – click this link to go to the RNZ story and links http://www.radionz.co.nz/national/programmes/ourchangingworld/20140911